I think that the big techs do not ignore the taste by not serving it. They have decided to actually make us have a certain taste. Funny enough, the desired taste fits their biz model
In Act 2, Scene 2, Hamlet says: "What a piece of work is a man! how noble in reason!
how infinite in faculty! in form and moving how
express and admirable! in action how like an angel!
in apprehension how like a god! the beauty of the
world! the paragon of animals! And yet, to me,
what is this quintessence of dust?" Without taste and artistry, data is dust. It must be infused with soul to connect with people. Customers are people, after all, not just numbers.
From my experience working with small to mid-sized startups, what we used to call design thinking was thrown out of the window in favor of "AI" and templates. The rationale behind it is cutting costs. There are other factors behind the demise of design, like excesses, and a form of ubiquity where every company follows the same trends and all the brand looks the same. Design as a positive and innovative force may come back. But right now, good design is no longer considered a valuable asset. With this mentality, even established companies undercut their long-term results, producing half-assed products that never feel magical. Design is how things work but also how things feel. Good design is almost invisible. But the absence of design is sorely felt. And no, you can't ask a large text or image model to have taste on your behalf.
I completely agree. On the contrary, the more AI we integrate, the more we’ll need human taste. Without it, we risk being doomed both aesthetically and functionally. Jony Ive said: 'When we are at these early stages in design, when we’re trying to establish some of the primary goals—often we’ll talk about the story for the product—we’re talking about perception. We’re talking about how you feel about the product, not in a physical sense, but in a perceptual sense.'
Unfortunately, we don't have a lot of visionaries like him and Jobs,
I think that the big techs do not ignore the taste by not serving it. They have decided to actually make us have a certain taste. Funny enough, the desired taste fits their biz model
In Act 2, Scene 2, Hamlet says: "What a piece of work is a man! how noble in reason!
how infinite in faculty! in form and moving how
express and admirable! in action how like an angel!
in apprehension how like a god! the beauty of the
world! the paragon of animals! And yet, to me,
what is this quintessence of dust?" Without taste and artistry, data is dust. It must be infused with soul to connect with people. Customers are people, after all, not just numbers.
100%
From my experience working with small to mid-sized startups, what we used to call design thinking was thrown out of the window in favor of "AI" and templates. The rationale behind it is cutting costs. There are other factors behind the demise of design, like excesses, and a form of ubiquity where every company follows the same trends and all the brand looks the same. Design as a positive and innovative force may come back. But right now, good design is no longer considered a valuable asset. With this mentality, even established companies undercut their long-term results, producing half-assed products that never feel magical. Design is how things work but also how things feel. Good design is almost invisible. But the absence of design is sorely felt. And no, you can't ask a large text or image model to have taste on your behalf.
I completely agree. On the contrary, the more AI we integrate, the more we’ll need human taste. Without it, we risk being doomed both aesthetically and functionally. Jony Ive said: 'When we are at these early stages in design, when we’re trying to establish some of the primary goals—often we’ll talk about the story for the product—we’re talking about perception. We’re talking about how you feel about the product, not in a physical sense, but in a perceptual sense.'
Unfortunately, we don't have a lot of visionaries like him and Jobs,